marketing jobs

Position Overview

The social media & Marketing Specialist is responsible for creating, managing, and delivering engaging digital content that enhances the school's image, strengthens community engagement, and supports student recruitment. The role combines creativity with marketing expertise to produce high-quality visual and written content across multiple communication channels while ensuring consistency with the school's brand identity.

Working closely with the Admissions Team, Academic Departments, and Senior Leadership Team, the Social media & Marketing Specialist will capture and promote the daily life of the school through professional photography, videography, graphic design, social media management, website updates, and marketing campaigns. The post holder will contribute to increasing the school's visibility, promoting its achievements, and supporting enrolment growth through innovative and strategic marketing initiatives.

Key Responsibilities

The Social media & Marketing Specialist will plan, create, publish, and manage engaging content across the school's digital platforms, ensuring that all communications accurately reflect the school's values, achievements, and educational excellence. This includes producing compelling photographs, videos, reels, promotional films, graphics, newsletters, and digital advertisements that showcase learning, events, student success, and school life.

The post holder will attend school events, classroom activities, educational trips, performances, sporting events, ceremonies, and community initiatives to capture high-quality visual content. They will edit photographs and videos using professional software, ensuring all materials meet the school's branding standards before publication.

The successful candidate will maintain and update the school's social media platforms, including Instagram, LinkedIn, YouTube, TikTok, and other relevant digital channels. They will schedule content, monitor audience engagement, respond to enquiries and messages professionally, and contribute to the growth of the school's online presence through creative and engaging campaigns.

The role includes designing marketing materials such as brochures, prospectuses, flyers, banners, posters, digital advertisements, newsletters, presentations, and promotional resources for admissions, events, and whole-school communications. All marketing collateral must be consistent with the school's visual identity and branding guidelines.

The Social media & Marketing Specialist will support the school's admissions and marketing strategy by creating promotional campaigns, highlighting student achievements, producing content for enrolment drives, and assisting with Open Days, school tours, education fairs, and other recruitment activities. They will work collaboratively with the Admissions Team to ensure marketing efforts contribute to achieving enrolment targets.

The post holder will maintain the school's website by updating news articles, event information, photographs, videos, admissions content, calendars, and other relevant information, ensuring that the website remains current, accurate, engaging, and user-friendly.

The role requires regular analysis of social media and marketing performance using digital analytics tools. The successful candidate will monitor engagement, reach, impressions, website traffic, campaign effectiveness, and audience growth, producing reports and recommendations to improve future marketing activities.

The Social media & Marketing Specialist will ensure that all content complies with safeguarding requirements, copyright legislation, data protection regulations, and the school's policies regarding the use of student images and information. Confidentiality and professionalism are expected at all times.

The post holder will collaborate with teachers, department leaders, external suppliers, photographers, videographers, designers, and marketing agencies when required, supporting whole-school events and projects while maintaining excellent working relationships across the school community.

Qualifications and Experience

Applicants should hold a Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Graphic Design, Multimedia, or a related discipline. A minimum of three years' experience in social media management, digital marketing, content creation, or communications is required. Experience within an educational environment is desirable.

Knowledge and Technical Skills

The successful candidate should demonstrate strong knowledge of social media platforms, digital marketing strategies, photography, videography, graphic design, and content creation. Experience using Canva, Adobe Creative Suite, CapCut, Adobe Premiere Pro, Meta Business Suite, Google Analytics, Google Workspace, Microsoft Office, and content scheduling platforms is highly desirable. Experience operating DSLR or mirrorless cameras and professional video equipment is an advantage.

Personal Attributes

The ideal candidate will be creative, highly organised, proactive, and able to work independently while managing multiple priorities. They will possess excellent written and verbal communication skills in English, with Arabic language skills considered an advantage. Strong attention to detail, initiative, professionalism, flexibility, and the ability to build positive relationships with students, parents, colleagues, and external partners are essential.

Working Conditions

The role is primarily campus-based and requires regular movement around the school to capture photographs and videos. Flexibility is expected to attend evening or weekend events when required.

Additional Responsibilities

The social media & Marketing Specialist may be assigned other duties consistent with the nature and level of the role to support the operational and strategic needs of the school.

How to Apply

Send your updated CV and relevant documents in to jobs@capitalschoolbahrain.com

Work Location: In person